AFL Canada Strategic Direction

February 14, 2023

AFL Canada’s Board of Directors has set the strategic direction of the organization moving forward, following an in-depth process to develop focus areas and initiatives that will help achieve the identified results.

The discussion on strategic direction was based primarily of member feedback, following a request for feedback from members earlier in 2022 and pertained to where the Directors saw the organisation going in the next 3-5 years.

Following the in person strategy meeting, the organisation worked with key stakeholders and business consultants to set up a document that will guide decisions, budgeting and actions moving forward. The document is intended to be a public facing guide that members and other stakeholders can utilise for the foreseeable future.

To access the full Strategic Planning Document, you can head to the ‘About Us’ section on or click on the link below.

AFL Canada Strategic Planning Document

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