AFL Canada & XhAle Brew Co.
Growing Footy Together
AFL Canada has partnered with XhAle Brew Co. to support the growth of Australian Football in Canada.
Together, we’re providing footy clubs with unique fundraising opportunities that engage members and deliver meaningful revenue. We’re promoting the game to new audiences to drive recruitment and participation. And we’re creating a lasting partnership that emphasizes flexible, authentic, and community-focused initiatives.
Find Your Club
Want to get involved? AFL Canada Member Clubs are playing across the country. Whether you’re a player, coach, umpire, volunteer, or supporter, you’re always welcome to join in the fun.
Click on your province to find a club near you.
XhAle Lemon Lime Bitters
The exact origin of the quintessential Aussie Lemon Lime Bitters is unknown; but thought to have been invented sometime around 1880.
It has been labeled as ‘Australia’s National Drink’. It is beloved by all Aussies as a classic non-alc cocktail, and holds childhood memories of pub meals with the family.
Partnering with AFL Canada and the Edmonton Wombats AFC, partial proceeds are donated back to open up grassroots access to AFL to grow the sport here in Canada.
Club Fundraising Campaigns
The Lemon Lime Bitters Program is a nationally directed program designed to support clubs in fundraising and expand local reach through a tangible consumer product.
XhAle Brew Co. is offering AFL Canada Member Clubs a discounted wholesale rate on the canned Lemon Lime Bitters for clubs to sell at a profit. Whether through pubs, markets, direct sales, or major festivals, selling Lemon Lime Bitters provides more than revenue – it creates connection, visibility, and a taste of Australia that aims to support long‑term club growth.
Start Fundraising Today
There are various ways to promote and sell the Lemon Lime Bitters while generating revenue that goes back into club activities.
- Direct Sales (Girl Guide Model program)
- Partnering with Local Sponsor Pubs/Venues
- Farmer’s Markets and Community Pop-Ups
- Festivals, Events, and Community Celebrations
AFL Canada Member Clubs can reach out to AFL Canada to express interest in the fundraising program and receive a full fundraising information package.